Value Add

At SMATE our value proposition is to provide life enriching high quality competitively priced consumer electronics to the Australian market space. We aim to enable all Australians to enjoy the benefits of advancements in technology and consumer electronics.

We design and sell high quality audio, visual and entertainment products that are not only world’s best, but are also supported with outstanding customer support services.

We engage in reverse engineering from design through to distribution by involving our customers in our product design, manufacturing and testing processes.

Based on the premise that being SMART is being BRILLIANT, we offer a number of value added services for our customers by adopting SMART processes, systems and methodologies across our organisation.


At SMATE, we are about creating and adding value across our operations and complete value chain to ensure we are well placed to deliver the best possible services and products to our customers. We believe in creating smart ways of doing business for our customers. Smart systems mean we can undertake and deliver our business in the most effective and cost efficient way possible – passing the savings on to our customers through lower priced products.

Our vision is to create a proud Australian brand that is respected for our commitment to quality and giving back to the community.

Apart from being able to create competitively priced quality products and services, we are focused on building our brand to become a household name and one which customers and the community are proud to associate with.

Some of our initiatives include reverse engineering, feedback mechanisms, a reverse bidding platform ‘Your Offer’, extra assistance for students, disadvantaged and pensioners, loyalty and referral benefits and much more. We are determined to make a difference across our great Australian community and to assist everyone to enjoy the benefits of the advances in lifestyle technology.

View more information on how we support everyday Australians on our discounts page.